by Michelle Macfarlane | Jan 24, 2024 | Marketing, Featured
Key TakeawaysHow can I use customer psychology to improve my marketing?Why Do We Buy What We Buy? (Hint: It’s Not Always Logic)Emotional Rollercoaster: Tapping into the Feelings for Better SalesCognitive Biases: Friends, Foes, and the Funny Folks in BetweenWhat...
by Michelle Macfarlane | Aug 15, 2023 | Marketing, Featured
Why focusing on the problem you solve for your customer can drive an effective marketing strategy In the current hyper-competitive business landscape, mere boasting of product features and benefits no longer suffices for brands. Today’s consumers are bombarded...
by Michelle Macfarlane | Jul 3, 2023 | Featured, Marketing
Let’s clear up something – sales and marketing are not identical twins. Though they’re often mistaken for each other, especially by business owners who crave instant results, these two couldn’t be more different. Here’s a quick breakdown:...
by Michelle Macfarlane | Jun 23, 2023 | Marketing, Business
The value of your personal brandPersonal Branding: An Unmatched Competitive AdvantageThought Leadership: Your Pathway to InfluenceThe Synergy of Personal Branding and Thought LeadershipThe Future is Personal The value of your personal brand Have you ever stopped to...
by Michelle Macfarlane | Jun 19, 2023 | Social Media, Marketing
Can TikTok be used for your business?Introduction to TikTokBusiness Potential on TikTokDiverse Business Strategies on TikTokUtilising TikTok for Business Success Can TikTok be used for your business? Social media is one of the most popular platforms for consumers to...