by Michelle Macfarlane | Jun 14, 2023 | Business, Featured
Brand Strategy or Marketing Strategy, which is better for your business? In the grand chessboard of business, your strategies are your game plan. Each move, each decision, must align with this overarching plan. Two central elements of this strategic roadmap are your...
by Michelle Macfarlane | Jun 4, 2023 | Marketing, Business
Brand Strategy or Marketing Strategy, which is it?The Essence of Brand StrategyDeciphering Marketing StrategyBrand Strategy Vs. Marketing Strategy: The Critical DifferencesConclusion: Taking the Right Path Brand Strategy or Marketing Strategy, which is it? Imagine...
by Michelle Macfarlane | May 22, 2023 | Business, Marketing
How to show customers love and the benefits you’ll both receive.Importance of Customer AppreciationBenefits of Valuing CustomersCreating a Positive In-Store ExperienceContinuous Employee TrainingPost-Purchase AppreciationEffective Communication...
by Michelle Macfarlane | May 15, 2023 | Social Media, Marketing
The social media marketing secret and what it provides. There seems to be an under-utilised social media platform that not many businesses have incorporated into their marketing strategy due to the misconceptions about what Pinterest can do for businesses selling...
by Michelle Macfarlane | May 1, 2023 | Marketing
The Significance of Competitor Analysis for Retail Campaigns When orchestrating victorious retail campaigns, it’s natural to focus on your internal factors – the variety of your products, your customer demographics, your marketing avenues. Indeed, these...
